Beer Run

Beer Run

In association with the release of Coors Pure, the goal was to create a PR-able stunt that drew attention to the release while ensuring a fun, social reaction. The concept was simple ~ create a ‘beer run’ that motivated people to fit in a workout and get beer at the same time. The release date was April 7th ~ National Beer Day and World Health Day.
Beer Run
Beer Run
Beer Run
Beer Run
Beer Run
Beer Run

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