Realizing that award shows are typically 3+ hours and have a strict no outside food rule, Instacart found a big loophole at the VMAs – if one wears it, anything goes. By teaming up with SNL’s Chloe Fineman & Designer threeASFOUR, the world was introduced to “Cart Couture” by Instacart. Creating a one-of-a-kind fashion statement on the VMAs Red Carpet, this couture was inspired by the metallic feel of snack packaging, incorporating 222,000 pieces of food, detachable clutches, and built-in compartments to deliver looks and snacks.