A virtual, 3D space that hosted video content and downloadable resources,“The Coaches Armoury,” was built to provide youth coaches with access to tools and resources that helped serve their athletes in places like nutrition, sleep, mindset, movement, and recovery.

Topics and sessions like, Lessons from an Olympian, Overcoming Dropout, and Activating your Mindset, were built by global, sport-specific experts and distributed through the platform.

By focusing on the coach-athlete relationship, Under Armour again helped empower the next generation of athletes, getting the best out of every individual.