Paws in the Park flipped the typical pet event script. Rather than creating an event for pet parents with their pets as attendees, we designed an unforgettable experience specifically for pets, with their parents in attendance. The unveiling of Petco's new Union Square flagship location in the heart of New York City, transformed a standard store opening into an immersive community festival, igniting unparalleled excitement, awareness, and store traffic among loyal and new Petco customers and Petco Love enthusiasts.