Looking to create a scalable, global experience that provided athletes the tangible tools to help ‘train their mind,’ Under Armour created a web-based training app that could be utilized and adopted by their new consumer, the Focused Performer.

A digital first for Under Armour and training brands, through a series of cognitive games, this app highlighted the importance of mental preparation and skill development in team sports and helped connect Under Armour’s position as a leader in both digitally connected fitness and athletic performance.