Beer Run

Coors Pure


In association with the release of Coors Pure, the goal was to create a PR-able stunt that drew attention to the release while ensuring a fun, social reaction. The concept was simple ~ create a ‘beer run’ that motivated people to fit in a workout and get beer at the same time. The release date was April 7th ~ National Beer Day and World Health Day.


Event Production / Content Creation / Location Scouting / Creative Services / Talent Securement