In 2022, Petco launched its Neighborhood Farm & Pet Supply pet care center throughout the East Coast. Petco’s innovative concept is designed to serve the health and wellness needs of pets and farm animals in small towns and rural communities, as well as foment safe community gathering and connection. In association with each store opening, FamilyFest was created as Petco’s way to introduce the store & its employees to the community. The experience featured a variety of pet friendly moments, live music, and family focused activities.
CREATIVE IDEATION / EVENT PRODUCTION / EXPERIENTIAL DESIGN / GRAPHIC DESIGN / TECHNICAL DIRECTION