Super Bowl Live Feed

OBJECTIVE:

Looking to create a viral stunt around the Super Bowl, Petco decided to leaning into the fact that nearly 12 million people illegally live-streamed the game and produced its own – High Quality Feed! As a way to highlight its own healthy, high-quality food, Petco created a unique streaming feed through Twitter while strategically seeded out the link to platforms traditional visited for illegal streaming content.

CORE SERVICES:

SET DESIGN / CONTENT CREATION / LIVESTREAMING / EVENT PRODUCTION / PARTNERSHIP SECUREMENT