The Workout

Under Armour


Focused on making athletes better, Under Armour created a defining experience for eight top focus performer athletes in his and her respective sport. These athletes were taken to Portland and introduced to the Human Performance Center – a designed assessment program that only a handful of top-tier athletes have gone through previously – and walked away with a clear understanding of what it means to Train the Mind, Train the Body, and Train the Craft.


Experiential Design / Event Production / Technical Direction / Content Creation / Social Media Integration